While the SNP “rally” didn’t attract 500 people, the accompanying press release tries to make up the defiency by cramming in a record number of cliches. I’m a bit of a connoisseur of by-election press releases, as they’re usually written by tea fueled hacks in a state of nervous exhaustion with other press officers staring over their shoulder making stupid helpful suggestions. The SNP press release that accompanies the above photo is a veritable cornucopia of electoral cliche. Here’s a sample – though there’s a few more I’ve left unmolested..
- “This community in Glasgow East has some fantastic people”, (and some not so fantastic ones, presumably).
- “We’re seeing real results” Not those nasty fake results the other lot give you.
- We’re “delivering” Politicians in government “deliver” more often than maternity nurses.
- “send a message” ahhh. the old favourite.
- “Speak up for Glasgow East” Press officers like using this because it sounds good and is dead easy to do.
- SNP victory”was and is a breath of fresh air” You can almost here the press officers arguing over this one. “We can’t say it was a breath of fresh air – sounds like it’s stale.” “but it happened a year ago- it’s hardly a breath of fresh air now.” “oh screw it, we’ll say it’s both”
- “The politics of fear… the politics of hope” AKA When you say “crime is up” that’s fear. When we say “people shouldn’t get mugged so often”, that’s hope…”
- “enough is enough” That’s hope, see?
- and of course, the daddy of them all “On your side”. We all love that one. In fact, I think there’s a lottery system in every by-election, where each party competes to use “on your side” as a by-election slogan.
Cliche, friend of the talentless hack (and SNP press officer).